How to market services to clients

THE IMPORTANCE of the role played by services, in both the economy at large and in organisations in particular, is immense. This encompasses not only 'pure' service industries, such as design, but companies that market goods where the service element is increasingly a point of competitive differentiation.

In a first of a series of insights drawn from a Chartered Institute of Marketing report called Services Marketing, we look at brand management, as it affects companies' ability to attract and retain clients.

Brand strategy and clients
Brands are successful because they deliver a promise to clients consistently. The 'integrity' of the brand is founded upon the ability to deliver to a set of expectations. For products, this is the experience of using the product. For services, brand integrity is derived from clients' experience of the service. All aspects of service delivery must embody the brand, with any inconsistency of service quality defining your brand in clients' eyes. An excellent branding strategy can make an already strong service stronger but it cannot rescue a weak service.

It's essential that service providers develop a brand strategy that sets expectation in the minds of their clients and that this becomes a basis for differentiation. Intelligent branding is also important when an organisation wishes to extend its service offering into a new area, and to go after new clients or customers.

Brand case study: PricewaterhouseCoopers (PwC)
PwC is the world's largest professional services organization, with revenues of around $20 billion. Its current incarnation stems from a merger with Coopers & Lybrand in 1998. It has six areas of service, including auditing, business process outsourcing, global HR solutions, consultancy, tax expertise and corporate finance and recovery.

In a partnership such as PwC, change can't be pushed through from the top but has to be facilitated through persuasion and encouragement. The post-merger rebranding process began with a central marketing and communications team defining the new brand values, based on the theme of people, knowledge, worlds.

Once the core values were decided upon, there was a comprehensive redesign that included new logo and identity guidelines for all visual aspects of the firm, from advertising and business cards through to the buildings themselves. This initiative brought consistency and discipline to the PwC brand. And while at first its people didn't like having it imposed upon them, the brand is now becoming part of the firm's 'DNA'.

To continue to bolster the brand, PwC carries out a brand tracking survey every year. Based on interviews with senior people across the world, the data can be cut so that it's relevant for each particular division. The survey tracks measures such as loyalty, awareness and familiarity with the brand compared to competitors. In the years 2000-2002, PwC brand recognition rose by 70%.

by Sean Ashcroft

Athletic Trainer Profession and Wage Information

Athletic and the Sports industry have become big business ventures. Sports and all the related businesses that relate it provide some important athletic trainer employment opportunities. Naturally, the focus is on the athletes in sports however a entire supporting network has been made surrounding the players, thus the arrangement and the business organization proceeds to create and maintain a high degree of involvement, as well as make a profit.

Vocations as an Athletic Trainer allow people the chance to serve as well as stay in superior condition. Sports trainers advise, assess and treat athletes as well as help them to remain in tip top physical condition. If you have a love of sports and wish to be of service to other people, an athletic trainer's career may be perfect for you. In order to qualify for a job as an sports trainer a candidate needs a bachelors degree issued from a college or online school and must be certified by the National Athletic Trainers Association. (NATA) People have many reasons for selecting online colleges for for their learning environment some reasons could be, to enable them to continue their work, pursue their education and obtain certifications concurrently.

Fitness trainers must also complete a course in CPR and first aid and must have at least two years of experience working with a NATA certified trainer. You can get NATA certified by having an online undergraduate degree in any field as well as satisfy the 1800 hours of internship under a NATA certified trainer.

Fitness Trainer Salaries

After you get certified as an sports trainer, you can your career begins at a high school or college level, or at a gym. Sports trainers wages can surpass $32,000 the first year of service. As the athletic trainer gains more experience that salary may develop into to $40,000, and after five years and over $45,000 after 10 years. Trainers who have over 20 yrs experience can make over $50,000 a yr this depends on their region. An fitness trainers profession is a service as well as a special means to be employed and enjoy athletics simultaneously. by Richard Hemby

SEO SERVICES

Affordable and Powerful SEO Services BREAK THROUGH For Any Business

When I used FastEasySuccess Marketing For My Search Engine Optimization Campaign, What I saw I could not believe. Nor will you.

I'm Jason Berlin and I am about to tell you a true story. If you believe me, you will be well rewarded. If you don't believe me, I will make it worth your while to change your mind. Let me explain.

David is a friend of mine who knows internet marketing pretty real well, or so he thought. One day he called excited about a guy he met who did a search engine optimization project for him.

"It's so incredible," he said, "when you first look on google, you won't believe it!" "What will I see?" I asked. "What could be so incredible?"

David continued, "When you use Eric Barton for your seo services, your site improves. keywords appear immediately on top listings of google, valuable content for your target market is provided as well, in fact everything takes on an enhanced effect. And it's not my imagination. I just want you to see for yourself."

So I looked up the keywords he gave me and he was right, he had 5 keywords like he said right there on top listings of google within 3 to 5 days.

I know a lot of other companies or seo services take weeks or months and charge monthly costs and per click.

I couldn't believe that he was charged and just a one time inexpensive investment with no monthly costs.

I really thought he was joking about the costs, considering most companies charge thousands and monthly costs just to do seo services for business.

"There wasn't any other costs, and the fact that they did the keyword research, they set up all the accounts for him, they wrote all the search engine optimized content, they also eliminated pay per click and other expensive costs, and they made search engine optimization and working with them as a seo service a fast and easy experience." he said.

So I gave them a try and that was the best choice I made for my business all year.

In fact I ended up using their marketing consulting and writing services immediately after using their cost effective seo services.

If you really are looking for Incredible Results in Your online or offline Business, Give them a Call at (262)716-1786 Today for a Free Consultation and Start To Become Aware of How Incredibly Powerful and Cost Effective Their Marketing Services Are And Unlock Your True Business Potential and be on the Fast Track To Success Now. by FASTEASYSUCCESS

Small Office Voice Mail Systems

Important business calls due to busy tones or unattended calls is a problem that is bothersome to many small business enterprises. Small office voice mail systems that allow the callers to deliver their messages in the voice mail boxes eliminate the chances of missing any important business deal. Multiple calls can be handled simultaneously with these facilities in your office phone systems.

Stay Connected with Your Callers All the Time

Voice mail services are usually associated with PBX phone systems. These facilities in your small office phone systems will let you handle business calls efficiently when you are in the office or even when you are traveling. Small office voice mail systems send the messages of your callers to your individual voice mail boxes or send it to you through email. If you are busy or not in a position to attend the calls, the voice mail systems will let your callers reach you and convey their messages, any time.

Impressive Caller Interface

Hosted PBX systems with auto attendant facility direct callers to voice mail, when you are not available to attend the call. This ensures that your callers are not kept waiting, listening to line busy tones. Every call will be automatically attended and greeted with a professional sounding message. Further, the callers can hear friendly messages while the calls are transferred to the appropriate numbers or extensions. If the required person is not available at the provided extension numbers, the call is transferred to the voice mail system, where the caller can leave his message.

Individual Voice Mailboxes for Every Employee

You can provide individual voice mail boxes to each and every employee of your workplace. The received messages can be checked at any time and the caller can be contacted and queries answered. Small office voice mail systems are great additions for any small business enterprise, since they ensure that you will never miss any official call, and give you the freedom to work in any preferred location. by John KinskeyLosing

Make Money Without Spending a Dime

Is it really possible to become rich without spending a dime? Or does it really take money to make money; or rather is it more something like realizing the potential of a program when you see it? Either way, both are true, and people do have choices. Would you rather pay to become rich, or would you rather do it for free and show others how to do what you did? Personally, I would choose the "get rich free method." Of course, you will not become rich over night, programs that offer you that are just trying to sale you, but can you become rich over time? Yes, of course you can. Now, I can sit here and write to you a dozen ways to make "money on-line for free", buy why when I can tell you one proven way? However, if I was to tell you all twelve ways to "make money online," I would overwhelm you, and you wouldn't know where to start. Today, I will not do that, today I will start you off easy with my program called "Partner With Paul."

This program, "Partner With Paul" is a unique program, there are not many other programs out there like it. With my program "Partner With Paul," an individual can sign up for free. After the individual signs up, he/she can start instantly promoting the business with his/her free website. In addition to the sign up being free there is no credit information required. Now how powerful is that? Many great and free opportunities require a credit card, but not this one, this one is different. After signing up, the individual can start promoting his/her business right away. For signing up free, the individual also gets free banners and text ads to promote his/her site. Now, here is the best part, to get paid, the individual only needs to get sign ups to his/her site. This means that the individual just has to produce sign ups, not members, and this is what gets the individual paid. Secondly, for every sign up you get, you are paid $2.50, and when you keep getting more sign ups, you get a raise. With that raise, you can now earn $5.00 per sign up. So let us say that you start at $2.50, and that you get 30 sign ups a day, that would equal $75 a day and $525 a week, which would total $2,100 a month. $2,100 a month is definitely enough to help with the bills and put some money in the bank. However, when you stick with this free program, you will get a raise to $5.00 for free. So, once again, you are getting 30 sign ups a day at $5.00 per sign up, that is $150 a day and $1050 a week, and $4200 a month. This free program has great potential, to join for free, or to get more information, go to http://easycashfreedom.info. by Brother John Hostick

Do People Take Surveys For More Than The Money?

Did know that everyone who takes paid surveys are not in it strictly for the money? There are numerous reasons for you to get involved with this type of opportunity and we will talk about some of them in this article.

1. A big factor influencing why a person wants to take surveys is convenience. If you have you have Internet access you can do it on the Internet.

This means you can take surveys at work in your spare time or log in and take it right from the comfort of your own home. If you are on the road with a laptop you can do it in a hotel or if you're visiting friends or relatives you could take surveys there as well.

2. Some people really enjoy taking surveys because it is fun. Because each survey is different it is not a boring job. Some survey companies have discussion forums where you can interact with other people and get to know them which are fun too. Simply taking a break from your daily home business routine and completing a survey or two can be a great change of pace in your home based business daily routine.

3. You control your own schedule which is important when you're looking for things to do on a part time basis. For the busy person having the flexibility to schedule your own time is a great thing about taking paid surveys.

4. Are you an opinionated person? You can make your opinion count by participating in paid surveys and discussion groups. By offering your opinion today you get to help shape the products of tomorrow.

5. Some people enjoy being on the computer no matter how they do it. You will certainly become better at using your computer when you take paid surveys because you are developing much needed skills.

6. We have saved the best for last and that is the ability to make money working from home! Regardless of your age, income level, or experience there are surveys you can make money taking. Companies require various things from their survey takers so not every survey you apply for will you get to take.

However there are plenty of surveys you can take and earn cash, prizes, points, trips, products and so on. Doing surveys for the money is certainly important to a lot of people and the hourly rate can work out extremely well.

These are six reasons why people take surveys and as you can see not all of them are for the money. There are surveys you can take online right now both for money and for your own personal reasons, and this is regardless of your own current situation. by Walt Gemmell

Online Degree Accounting

If you have a passion for business and an affinity for numbers take some time right now to research Online Graduate or Undergraduate Accounting Degree Programs. Have family and work responsibilities held you back from continuing your education? Online Degree programs are designed for people who have commitments that keep them from being able to attend a university campus for their classes. You need not be frustrated any longer for being passed up for promotions or pay raises. This is your chance to enjoy a career you know you are good at and have always dreamed being a part of.

As both small and large corporations broaden their services they are increasingly in need of employees with exceptional financial expertise. With all types and sizes of companies vying for position in the global market the need for professionals with enhanced knowledge in accounting is on the increase. Whether you are interested in earning your BA in Accounting, BA in Business Administration/Accounting or an MBA/Accounting & Finance, enrolling in an accredited Online University is your first step to success.

Obtaining your Online Accounting Degree will prepare you to work with bookkeeping, accounts and spreadsheets. You will learn both the foundations of accounting as well as the skills needed to use the latest technology to excel in your chosen field. Put yourself in the front of the line with employers who are looking for a professional to fill new and exciting career opportunities. As a graduate you will be ready to accept a variety of positions in finance whether for government or the private sector at the management level. Enter the job market with confidence knowing that you possess skills in a wide array of accounting related services. You will be prepared to perform such tasks as budget analysis, financial and investment planning and internal control auditing along with many other accounting functions.

It will take only a few minutes of your time to find the right accredited Online University that offers Accounting Degrees. There is no need to sit on the sidelines any longer and continue to dream of the career you could have if only you had a recognized Accounting Degree. Open the doors to the jobs that can put you into the financial category that can provide you and your loved ones with the financial security they deserve.

Don't use time as an excuse any longer. You can decide which times are most convenient for you to spend time studying. You may find that evenings when the house is most quiet is best for you or perhaps the weekends are better. Fire up your computer tonight when the kids have gone to bed or while enjoying your morning coffee to research and enroll in the Online Accounting Degree Program that best suits your needs. As someone who understands how important a good investment is, the time you take to find and enroll in an Accounting Degree Program will likely be the most sound investment you will ever make. Show your loved ones that you take their future seriously by taking this important next step in your career. Online Degrees Accounting Master of Business (Accounting) CGA

As a graduate with an Accounting Degree you have already proven your abilities as a professional in your field. So why go back to school now to get your Master of Business Accounting Degree and your CGA accreditation? Perhaps what is holding you back is knowing that between family and current job responsibilities you would never have the time to attend classes on a university campus. The time for excuses is over! Obtaining your Masters Degree and becoming a Certified General Account is within your reach. All it takes is a small investment of time to research the many accredited Online Universities that best suit your needs.

Courses are specifically designed to enhance and develop your knowledge base in the areas of public practice, industry and academia. You will receive advanced levels of study in managerial and financial accounting, auditing, corporate and international finance and investments. You deserve to take your career options to the next level. Online Master Degree Programs are designed to allow the student to decide when his or her best study time is. Perhaps you can put aside a few hours two or three nights a week or maybe the weekends are what work best for you. Whatever you choose, you could obtain your CGA in less time than you might have thought possible.

As the global market expands companies are demanding higher qualifications when hiring their staff. Obtaining your Online Master of Business Accounting Degree will open the doors to a world of opportunities. Achieving this next step in your education will qualify you for positions such as, Controller, Vice-President of Finance, Chief Financial Officer or even Chief Executive Officer of leading corporations.

Have your ideas and opinions sought after and be recognized as a leader in the area of finance. Many Masters Graduates are often asked to speak on their in-depth knowledge in key areas of management. All this is truly in your grasp by just taking some time to research accredited universities that offer a program of study in Master of Business (Accounting) CGA.

With a Masters Degree you will also qualify for teaching positions in the top universities. With your knowledge and experience in the business world you have much to share with students aspiring to join the corporate world in the field of accounting. Rather than following guidelines set forth by others you can be a member of an elite group of professionals who decide how the youth of today will be taught. Gain the prestige of teaching a university class using books you have authored.

You have already invested much in your career and education. Take the next step now to achieve the level of excellence you have always aspired to. Fire up your laptop now and research the many accredited universities offering a Masters Degree in Accounting. It may well be one of the best investments you will make. Find out how easy it is to enroll in the Online Accounting Degree Program of your choice and receive the success and recognition you deserve as a professional in your field. Online Degree Accounting Bachelor of Arts (BA)

If you've always had an understanding for working with numbers and a desire to learn more about accounting principles then earning your Bachelor of Arts (Accounting) degree Online will open these doors for you. Constraints of family and job need not be in the way of furthering your career. Position yourself to enter into the world of corporate, private or personal finance.

Take the little time it requires to fire up your laptop and research the many accredited universities that offer Online BA's in accounting. These courses are designed to let you choose the times of study that are best suited to your needs. Attending a university campus every day may not be possible for you but devoting a few nights a week or perhaps the weekends will allow you to move ahead in a field you know you can excel in. With your BA in Accounting you will have the knowledge to become a tax advisor or a financial planner and will acquire the skills needed to sit for the CPA exam.

If you have dreams of pursuing extended degree work towards a career in academic finance then a BA in Accounting is your first step in achieving these goals. In today's global market companies are increasingly looking for professionals capable of keeping them in good fiscal shape, tracking their financial history and most importantly to plan their future growth. You will have the skills necessary to understand the common language necessary to compete for positions in banks, corporate offices and in the nonprofit sector.

Don't let yourself be held back any longer. Choose to invest in yourself by finding an accredited Online University that offers BA Accounting Degrees. See just how quickly you will be able to propel your career to the next level. Be recognized by your employer as someone you is ready to move ahead in the company. With the academic knowledge acquired in quantitative methods and information technology, management accounting, portfolio analysis to name a few, you will have the confidence it takes to be in line for that next big promotion.

It can be as easy as firing up your laptop while enjoying your Saturday morning coffee to enroll in an Online Bachelor of Arts (Accounting) program. Take the next step now that will open the doors to the exciting financial world of international business, e-commerce, marketing and human resource management. Put your love of finance and accounting to practice by opening up a wide choice of careers with both domestic and international corporations.

Invest a small amount of your time now by obtaining your Online BA in Accounting and enjoy the financial security of a lifetime of career opportunities. You will put yourself in the position of providing your family with the financial lifestyle that all of you will enjoy. Make that decision now to research the Online Bachelor of Arts program in Accounting that best suits your current situation. Have the freedom of choosing when you can study without having to give up your job and still spend quality time with your loved ones. Online Degree Accounting Degrees Certified Management Accountant

Are you a financial management professional providing leadership and innovation to the organization you work for? If you have dedicated your career to the world of finance take the next step to being recognized as a world leader by becoming a Certified Management Accountant.

 Don't let the constraints of time stand in your way any longer. If attending classes everyday at your local university campus is not possible you can still earn your CMA designation through an accredited Online University. Find out how you too can acquire the solid knowledge of management accounting, financial accounting, financial management and taxation that are indispensable to furthering your career.Â

As a Certified Management Accountant you will be considered both a leader and a team player. In today's ever-growing global market corporations are increasingly searching for professionals who can rise to the top, are motivated by their unique knowledge and skills and are dedicated to providing total solutions to keep them ahead of their competitors. You will take your place among financial management professionals who understand how to provide leadership, innovation and an integrated perspective to organizational decision-making.

The knowledge you acquire will place you in demand as a speaker at world symposiums as well as contributing your opinions in globally recognized professional magazines. As a CMA you will have a unique view and understanding of business allowing you to recognize issues, chart solutions and implement the appropriate measures utilizing the right people needed to accomplish an organization's desired results. Take the time now to research the many accredited Online Universities that offer CMA designations. It will be one of the most important investments you will ever make. All it takes is opening up your laptop while enjoying your Saturday morning coffee to enroll in the program that best suits your personal needs.

If as a professional you seek more than financial reporting or auditing and have the desire to propel your career to the next level then obtaining your Certified Management Accountant Designation from an accredited online University will enable you to do just that. As a CMA you will be competent in critical areas such as, strategic performance measurement, cost management, risk management and assurance services. In today's growing global market competition is strong, put yourself at the front of the line when the top corporations are hiring. Be recognized and respected as a world leader in the financial arena. Instead of following guidelines and rules established by others take an active role in setting in place innovative standards that will be followed by others.

You can join the elite group of financial professionals who provide leading companies with real-world strategic direction, business management and leadership. Open the doors to career paths that only your CMA designation will allow you through. Invest the little time it takes to research Online Certified Management Accountant programs that will produce rewards that will last a lifetime. An online program of study will allow you to choose where and when you can devote extra time to studying.

Online Degree Accounting PhD in Accounting

As an accomplished professional you strive to put your acquired knowledge into the area of conducting research in an array of accounting issues. You have worked hard and devoted your career to being the best in your field. If up until now time constraints have held you back from reaching your goal of higher education in the financial world you can still earn a PhD in accounting. It really is as easy as taking some time right now to research the many accredited universities that offer PhD degrees in Accounting.

Learn how to apply your basic knowledge of economics, finance, decision theory and statistical inference to an array of accounting issues. As an Online student in a PhD Accounting program of study will enter the exciting realm of interdisciplinary training that will develop your skills in conducting both analytical and empirical research. You have already worked hard to achieve respect and success in the world of finance, take the next step that will lead you into an elite group of world-renowned professionals.

http://www.degreeprogramsonline.info/online-degree-accounting/ by Matthew Bowes